Boys & Girls Club Logos

Each summer, the Boys & Girls Club of Greater Southwest Michigan holds a themed fundraising event. I was tasked with creating logos to brand the event and to carry through the program for the rest of the year.

I was tasked with logo creation for the 2024 Boys & Girls Club summer fundraiser. The theme was “Invest in Success. Level Up At the Club.” The “club” refers to the Boys & Girls Club, where students gain access to tutoring, interview prep, mentorship, and job coaching. Utilizing the official 2024 program colors of purple, navy, orange, lime green and BGC-brand sky blue, I was asked to conveying success, growth through education, and reaching one’s potential without relying on financial or stock market-related imagery. The idea behind the theme is that by frequenting the “club” for these kinds of investments in future career growth, students will find success and opportunity as they enter the job market.