U.S. Army

be all you can be.

RAPP is the precision marketing agency for the U.S. Army, responsible for all Army email marketing. As senior art director on the Army team, my responsibilities include:

  • Working cross-functionally to design on-brand, on-strategy, and data-informed emails using modules in the Army Figma component library.

  • Partner with developers to devise net-new Figma components to further improve and refine email performance

  • Create animations using Army photo and video footage

  • Maintain interagency photo and video library and communicate with stakeholders across agencies

  • Tell the story of our performance data monthly, quarterly, and annually, via custom Power Point decks

ROTC email campaign

Expanding upon the existing Figma component library with a new click-to-call/chat CTA button module.

High School email campaign